The New Abnormal cover image

Gareth Kay 'Creating tangible value from intangible assets'

The New Abnormal

CHAPTER

Navigating Creativity in Consultancy

This chapter explores the speaker's journey through the advertising industry and their belief in the power of creativity in business. It discusses the emergence of a new consultancy aimed at maximizing intangible assets, while emphasizing the significance of economic principles and philosophical inquiry in understanding decision-making. The conversation also touches on the macro forces shaping today's world, highlighting the critical need for businesses to manage risks associated with their intangible assets.

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