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Navigating Creativity in Consultancy
This chapter explores the speaker's journey through the advertising industry and their belief in the power of creativity in business. It discusses the emergence of a new consultancy aimed at maximizing intangible assets, while emphasizing the significance of economic principles and philosophical inquiry in understanding decision-making. The conversation also touches on the macro forces shaping today's world, highlighting the critical need for businesses to manage risks associated with their intangible assets.