In episode #2459, we share our perspective on a “cookieless” future and what you can do about it. As you probably already know, third-party cookies are being phased out and many digital marketing companies are scrambling. If you’re prepared, however, a cookieless future could actually be a significant asset. Join us as we discuss the beneficial ways you can use the data at your disposal, how to connect with your customers going forward, and more!
TIME-STAMPED SHOW NOTES:
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[00:00] Today’s topic: The cookieless future is here. Here's what to do about it.
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[00:06] Why we think small businesses should do nothing.
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[00:30] What large corporations should do; starting with working on their data analytics.
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[00:56] First-party versus third-party data and how to have more control of your funnel.
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[02:03] How a cookieless future can actually be an asset.
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[02:17] Tips for making better-informed decisions using the data at your disposal.
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[02:49] Helpful insights you can glean from Google Analytics (and why GA4 sucks).
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[03:52] Advice for reaching your customers in a cookieless future.
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[05:10] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
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