How Do You Use Story to Help You Survive?

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The average brain spends about 30 % of its time day dreaming. The reason our brains check out is not because we're not disciplined, it's actually a survival mechanism. What story does is it invites you into a story in which you have a better chance of surviving by addressing a certain enemy or villain in a certain way so that they can be overcome and you can be freed from the tyranny of that villain. It is the only tool known to man to captivate people's attention. So all directed behavior is directed truly by narrative structures. And if we understand the formulas that help us create stories, then we will become more effective marketers.

Did you know that your brain spends 30% of its time daydreaming? But not when your mind is engaged in a story. When you’re emotionally connected to the plot points of a story, your brain focuses fully on that story. In today’s special episode, Donald Miller presents the power of story to business students at Baylor University and teaches them how to use the art of story in the marketplace.

If you want to grow your ability to influence those around you, engage your customers, build trust, and grow your business, this episode will show you how. And be sure to share this special episode with your favorite college student!

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