#85: Leveraging the Power of Story to Grow Your Business (Donald Miller at Baylor University)
Why That Worked – Presented by StoryBrand.ai
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How Do You Use Story to Help You Survive?
The average brain spends about 30 % of its time day dreaming. The reason our brains check out is not because we're not disciplined, it's actually a survival mechanism. What story does is it invites you into a story in which you have a better chance of surviving by addressing a certain enemy or villain in a certain way so that they can be overcome and you can be freed from the tyranny of that villain. It is the only tool known to man to captivate people's attention. So all directed behavior is directed truly by narrative structures. And if we understand the formulas that help us create stories, then we will become more effective marketers.
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