Bringing millets back to our plates will take more than declaring 2023 the year of millets
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ITC's Millet Initiative Could Make a Huge Difference
In January the CRT FMCG giant ITC launched a campaign to mainstream the grain in India. Sima asked Rajashekar Reddy-Silaam, founder of Shreisha Natural Bioproducts about ITC's millet initiative. He says that companies like ITC can actually make a huge difference if they do this with passion and put money behind it.
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