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6min chapter
GTM 55: Contagious B2B Messaging Mastery with Dave Gerhardt
The GTM Podcast
Balancing Data and Creativity in Marketing
This chapter explores the tension between data-driven marketing and creative strategies, arguing that an overreliance on metrics can hinder innovation. The speakers advocate for a focused marketing approach, emphasizing the need for early-stage founders to streamline their efforts and concentrate on specific channels and narratives for greater impact.
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