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How to Make a Decision That Works
The big fins on the back of the car, that's not in anymore. Do you make it swoop the other way? You know, is it a crossover that looks like everything else? And no, let's make it an SUV. It's bigger for the family that needs more room. It's smaller for the single guy that needs more mileage but still wants to be able to open up the back and put his skis in or something, you know. The data is used to plug in the parameters under which you operate so that you know what you have to work with.