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#4: Be Helpful - The B2B Playbook, Summary of Stage 2

The B2B Playbook

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Building a Community

Kev: You have to think about where can I put that great content. Where do my dream 100 customers live? Where are they online? And that's where you put your content. Building a community is really like another stage that we see as part of being helpful. This can be done using existing platforms frequented by your target audience already, so you don't have to take them off LinkedIn.

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