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Felicitas Carrique: News Product Management in the Age of AI

Newsroom Robots

CHAPTER

The Role of AI in Product Management

The chapter discusses the use of AI in product management within news organizations, highlighting its benefits in audience research, data analysis, pattern recognition, and insights. It also emphasizes understanding the limitations of AI-generated personas and the value of human interaction. The chapter explores the need for careful evaluation of AI's role in news product management, drawing parallels with media organizations' decisions to not use AI for audience-facing content creation.

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