275 - Mastering Brand Building with Nicole Sumner (Brand Director at Ollie)
The Marketing Millennials
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Crafting Ollie's Brand Identity
This chapter explores the strategic development of Ollie's brand identity in the competitive pet nutrition market. It emphasizes the creation of a distinctive visual and tonal representation, including guidelines for color, typography, and photography, to ensure brand consistency. The discussion also highlights the balance between brand marketing and performance-driven strategies, showcasing the collaborative efforts of the marketing team and the importance of customer feedback in shaping brand perception.
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