The Importance of Lifetime Value

Welcome Closers!

In this episode, Jordan Muela welcomes guest Daniel Craig to discuss various aspects of entrepreneurship, personal growth, and business success. They cover topics such as the importance of clarity and understanding the baseline before making changes, using self-reported data versus automated data, and the potential leverage that can come from investing in the development of team members. Danny shares his belief that the purpose of business is to create a passive residual income, separate from nonprofit community work, and emphasizes the importance of becoming a new person and embracing difficulty in the struggle of entrepreneurship. Overall, the conversation offers a unique perspective on the role of finances in entrepreneurship and creating something bigger than just making money.