Navigating Commercial Solar: Understanding Ownership and Financial Incentives

Inflation, interest rates, tariffs—most markets flinch. But according to Josh Goldberg, commercial solar doesn’t blink. In this Tactical Tuesday, Josh pulls back the curtain on how Sunstone Credit is adapting—and thriving—by making it easier than ever to finance clean energy upgrades for America’s businesses.

You’ll hear why commercial solar might be more resilient than resi, how to decode confusing lease structures, and why every building owner should be thinking like a telecom landlord. Plus: what makes a killer commercial proposal and the surprising financing products Sunstone now offers (hint: they finance roofs!).

Expect to learn:

🔹 How to translate NOI boosts into powerful solar sales

🔹 Why EV chargers and storage make sense in C&I (but also complicate the deal)

🔹 The tools commercial solar desperately needs—but don’t exist yet

🔹 How Josh is making Sunstone the easiest lender in the clean energy game