4min chapter

FYI - For Your Innovation cover image

End to End 3D Printing with Velo3D CEO Benny Buller

FYI - For Your Innovation

CHAPTER

The Future of Adative Manufacturing

There is more than ten big suppliers in the westand maybe another ten suppliers in china, and maybe another 50 small suppliers that old provide systems with very similar capabilities. So when you have all these people creating identical solution, that's the definition of commodity. We decided to exclusively focus on the blue ocean outside of them. The universe of the applications that cannot be addressed with the existing technology is so much bigger than the little bubble that you can we decided to s on that. It takes a little bit more, more effort in terms of business development and market education and custom educations and and marketing. But the pay off of that is price stability. There's no negotiation on the price.

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