
IBM CFO’s powerful lessons for getting FP&A into Owner Mode
FP&A Today
Navigating Financial Wisdom: Insights from CFOs
This chapter delves into key lessons learned from conversations with CFOs, focusing on the crucial distinction between good and bad costs in financial management. It explores the impact of brand strength on revenue and the necessity for CFOs to embrace both tangible and intangible elements in decision-making. The chapter emphasizes sustainable growth over short-term targets, urging finance leaders to monitor key indicators that reflect the overall health and longevity of a business.
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