FP&A Today cover image

IBM CFO’s powerful lessons for getting FP&A into Owner Mode

FP&A Today

00:00

Navigating Financial Wisdom: Insights from CFOs

This chapter delves into key lessons learned from conversations with CFOs, focusing on the crucial distinction between good and bad costs in financial management. It explores the impact of brand strength on revenue and the necessity for CFOs to embrace both tangible and intangible elements in decision-making. The chapter emphasizes sustainable growth over short-term targets, urging finance leaders to monitor key indicators that reflect the overall health and longevity of a business.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app