LEVELS – A Whole New Level cover image

#217 - Why food cravings are killing us, and how to stop them | Mark Schatzker & Dr. Casey Means - (Replay)

LEVELS – A Whole New Level

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The Effects of Reward Prediction Error on the Obesity Epidemic

We think of flavor as driving pleasure, we think we can really have our cake at e-2 by just getting as much flavor as we want. And then, you know, totally not like whatever the actual nutrients that are going in,. Like it's sort of almost like an after that we've decoupled these things. The book was I think so impactful was it's like, well, duh, but yet we have really so, so decoupled those things in culture to our detriment. This is a link between the obesity epidemic, the crime to the epidemic and the processed food culture that we've been living in for the last few years.

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