When you're thinking of these sorts of early products, think about it like a seesaw. On one side is the quality of product you need and on the other is the urgency of the customer. The less impressive your product looks, the more impressive it often is because you've found a real need. People trust you solely because they have a problem and they want you to help them solve it.
Today, we'll talk through why you didn't get a product live last weekend despite an episode that walked you through a step-by-step process to do it. Last week, we ignored the emotional stuff. The inertia and discomfort that keep people from doing something new. Today, we tackle it. We give you a framework to lean into discomfort and answer the questions that nag at you and hold you back from putting stuff live.
0:35 Magical Products
1:51 Story of company that helps restaurants source ingredients
6:27 11 Emails, 0 Products
7:04 Inertia + Discomfort
8:00 BYLDD
9:04 Plan vs. Freestyle (How to Wiggle)
12:35 The Things That Matter and The Things That Don't
13:00 What if your product needs to be professionally designed?
15:00 The Mirror Problem (and the three things to help with it)
16:16 Discomfort = Growth and No One Cares About You
17:12 College Philanthropic Story
18:35 You're going to lose X if you don't > You're going to get Y if you do
20:00 A new lane for the restaurant startup
20:55 How the restaurant startup got their first product out