Building and Saving the World
In the Sauce
00:00
The Power of Word of Mouth
"The traditional consumer product model is which to answer your question must be avoided at all costs," he says. "If it isn't better than what's out there, don't even bother." He adds that when you cheapen the product, you're just the same as everybody else. 'Be ready to say no to bad deals with the retailer or the distributor'
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