The Effect of the Self Label on Attention

When the self label is presented, people are faster and more accurate at making that match and mismatch decision. Even if it's shape of self but word of friends, so that's a mismatch, they're faster than any of the other people. I think it's just when the label is self. They're faster than the other position. But the interesting part of that experiment to me is that it has no bearing on the rest of their life. Like it's something they've just learned. It's not meaningful in any sense.