The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20VC: Benchmark's Sarah Tavel on Why Chasing GMV Will Lead To The Wrong Direction, The 2 Crucial Tipping Points For Marketplace Adoption, Why UGC Plays Are Like Marketplaces & How To Determine Between Existential and Non-Existential Risk

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

00:00

Avoiding GMV Pitfalls in Marketplaces

This chapter highlights the dangers of prioritizing gross merchandise volume (GMV) over customer value in marketplace growth strategies. It advocates for a targeted approach, starting in a niche market to build a strong foundation for future expansion.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app