The Most Important Six Inches on the Battlefield Is Between Your Ears

Anthony Bourdain: I don't think that marketers can get enough information about sales. The more they understand about sales, i'm convinced they're better marketers. Mike wine berg is the author of new sales simplified and sales management simplified. This book reminds me of the quote from legendary marine corps general james mad dog matis when he says, the most important six inches on the battlefield is between your ears.