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How To Invest Money - 10 Rules of Thumb for Individual Investors

Money For the Rest of Us

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Tools and Language from Institutional Investors vs Individual Investors

This chapter explores how individual investors often adopt institutional investor tools and language, while emphasizing the importance of understanding their unique needs and time horizons. It highlights the difference in risk perception between individuals and institutions and provides advice on staying aligned with one's investment goals. The chapter also includes a sponsorship ad for Madison Trust, a self-directed IRA custodian.

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