The Good Narrative

It's no longer the day of, well, i click out and ad and i get a lead or a sale like wha's ecuick the rateless conversion rate. Forty seven percent of all your conversions took at least two anclics or more. Or eight % of your conversions changed tovices before they converted. And also look at what they call the time lag, the days to conversion. Sometimes as 12, 15, 27 days long. So rather than trying to think about how can i be really good on a channel, it's how much good content can i put in front of cosum to sell cossr something? And that's where i thinkbe the