I think,

do you remember back then, am, what some of the early pawald features were? And kind of, i mean, to me, this is like the, the, the perennial conversation. Any subscription apt needs to be thinking about, and continue thinking about, what goes behind the pay wall, what's in front of the pay wall. Or, i mean, you know, for summits, it's a hard pay wall where there's nothing an you have to start a free trial. But most subscription aps now are finding some blend of premium strategy. But it's so hard too, to gure out what to give away and balance that free to pay and make sure they understand the value of their gettings. I'd love to hear your thoughts and count o how the team worked through that challenge of figuring out the premium strategy. Such

a great question, and something we talked actively about for framing. I will frame it this way, in terms like the philosophy. I think that we had going to how to, how to figure out what to monotize. And i would say a couple on one other framing element, when we looked at the behavior on tender, and when, when, like, the initial product was created, as we talked about it, i had a blind double optin system, which is a brilliant way of of, sort of flashing out mutual intert the problem with that was not everybody was using it the way that we hoped that they would use it, which is to swipe honestly. And if you were to guess, you would probably guess that guys might be, like, straight men would be the ones that would use the product differently than you might expect, in that they would swipe right a lot. And that, you know, should surprise no one. But, you know, it's smething at we didn't necessarily build for out of the gate. So, so one of the things we did right around the time that we monotized the product was t limit the amount of right swipes you could make in a day. And we took a pretty hard hatchet to it. So at the beginning, you know, pre ation, you could swipe left and right as many times as you wanted in a given day. But again, that that had the side effect of creating thi sort of, you know, unintended behavior. So what we did, as we installed a a limit on the number of times you could swipe right in a day, that ended a becoming sort of one of the key dividers in the paywall. That's piece number one. Piece number two is the way i think about, and this is not to a minimize the importance of dating in somebody's life, but it's to say, when you think about t product design and paywall design in a two sided market like this, i think oftentimes you think about it as like, ok, let's say, let's say tinder is a game. And how you think about what to charge for or not charge for, wh what you charge for is things that break the rules of the game, that if everybody were doing them, it would ruin the experience across the eco system. But if a few people were doing them, you would generate revenue, and it would create an honest balance, a a more honest balance, in the eco system. And that is how we generally thought, at least things have evolved over the course of time, but that is how we generally thought about where to place the pay wall and where not to. And i bring that back to the example i gave you before, in swiping right on an unlimited basis. That is not something you want people to be able to do. It turns out, you know, everybody to be able to do, because it creates a a less active ecosystem for everyone.