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#42: What it means to be a media company, building an audience, community, & more with Anthony Kennada (Founder of AudiencePlus)

B2B Marketing with Dave Gerhardt

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Is There a Middle Ground Between Content and B2B SAS?

Roxanne Jones: I think the more you can try to find the middle ground between those two things is better, right? She says Drift has a model that is just much simpler. "They're going to create a bunch of video content on TikTok and Twitter and YouTube," she says about B2B SAS companies. 'That's the way you could go and do this'Jones: They've established a relationship with this prospect or potential downstream buyer. Those are the cohort of leads that end up converting well through the funnel.

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