i think it's not olete people understand it, right? We have this tec vers media back and forth that you and i can reasonably discuss because i've got my feet on both sides of it. And dres and harwood's back substack and club house, those two platforms are explicitly trying to steal journalists and make them independent. They're doing it where it hurts most. This isa explicit strategy. I was lucky enough to work on story with paul moser about this very thing. He had a quote in your story that was particularly norly, where he said, "Let's figure out what journalists i think it was"...