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When not to use a North Star - Maahir Shah on The Product Experience

The Product Experience

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Is the North Star a Bad Thing?

If the north star isn't revenue, then it's going to be a weeding indicator or proxy for revenue. So how could that be a bad thing? I mean, having everyone understanding that there's something to shoot for is actually not bad. And if you think about the same leading indicatov philosophy, if you're solving rel us or needs, delivering value and solving the points, that's a good leading indicator as well.

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