2min chapter

Adspend with Ash Melwani and Rabah Rahil cover image

EP 03 - How Zach Stuck Built A New DTC Brand From $0-100K in 30 Days

Adspend with Ash Melwani and Rabah Rahil

CHAPTER

Isa Tar One, Is That Right?

A good landing page should make the user say, like, thank you. A lot of people focused just somethng, removing friction, all these like, d r aspects of it, right? Like, like, no nave, remove friction, remove as many steps as possible. But what they didn't do is get like, all the information in there. And i think that's, at least my take away from what you're saying is, like, people are going to want to search around on a typical web side. We know that's not ideal for conversion, right? You still have to give them all the information. It's not just about removing friction.

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