The Brain Trust

GP is joined by Ed Catmull, cofounder of Pixar, former president of Walt Disney Animation Studios, and author of the New York Times–bestselling book Creativity, Inc. They talk about what it takes to establish the kind of company culture Catmull is revered for. The first step, he says, is creating a space where people feel free to speak candidly, to be vulnerable, and to take risks. They talk about what can lead a team to feel disconnected from their creativity and how to help people cultivate inspiration again. And he shares some of his insights on effective leadership: “One of the rules for the powerful people is they’re supposed to shut the hell up for the first ten or fifteen minutes,” says Catmull. “If a powerful person speaks, they set the tone for the meeting. And you’re much more effective if you enter a discussion rather than set the tone.” (For more, see The goop Podcast hub.)

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