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The Four Stages of Product Development
Companies always go through a valley of death. They lose productivity, one and two, the drama just go way high in your company. So it's very important that you have a system and a procedure to go from one stage to the other. I'm going talk a little bit about four stages. In the first stage, nail your value proposition. You need to understand who's your competitor, what price is arthe selling discount clients altherest. And the ability is marketing. It's really, for me, stage one of marketing,. I's not a mass noise, if you want to call it, to bring your clients. The barrier to do that is market dynamics. That's