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Cullen Roche - Why Macro Matters

The Business Brew

CHAPTER

Is Your Sales Pitch Scary?

Colin Roach: I come from a sales background where that's, to a large degree, what you're doing is like selling life insurance. You're selling the fear of death, you know? And that can have a very functional financial planning perspective. From a sales perspective, though, it can also be a sort of dirty nefarious thing if you're doing it in such a way. So thank you very much for coming on the show. Thanks Bill.

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