4min chapter

Founders cover image

#89 David Ogilvy (Confessions of an Advertising Man)

Founders

CHAPTER

The Hedge Chef's Lessons Learned

David Olgree says the lessons he learned in Paris can be applied to other fields. He was chef at Hotel Majestic, where 37 chefs were inspired by one ambition: "To cook better than any chef that had ever cooked before" The company's principal responsibility is to provide an atmosphere in which creative people can do useful work and not get fired because they don't have all the right ingredients.

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