What the NBA Can Learn from Formula 1, Why ESPN May Need to Pivot Too, The EPL Outlier and Apple's MLS Experiment
Sharp Tech with Ben Thompson
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Is Social Media Helping to Build Stars?
The Formula One drivers are less active on social media than their American athlete counterparts. They're more honest when they do sit down with reporters, so some of it's compelling. But as far as myth making is concerned, it actually helps to have stars who aren't tweeting every single thought. And maintaining a little bit of mystery allows fans and customers to project their own values onto you.
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