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The Intangible Assets
I agree with this I was listening to a podcast called invest like the best with Patrick O'Shaughnessy and he was interviewing John Carlson of Stripe. Those insights you get from customer conversations the data model you choose the designs you put into practice that have these long-term effects are all intangible assets. The lack of proprietaryness in terms of what we use is actually a big engine of the software industry. We fight people fight over talent so desperate to recruit the right people because we're in a knowledge worker economy Right?