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To be first to the future, be stubbornly nimble
Masters of Scale
How to Know if a New Development Requires Attention
Reid: Don't allow others to frame your brand before you have. Reed: Once you've honed the story of your product or business, then find influential voices to take the baton and run with it. Reid: How do you know if a new development is central and requires attention or if it's just a distraction? He usually thinks about it as kind of what is the theory of the game and is the game changed.
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