Brie Wolfson (ex Figma, ex Stripe)
Execs
The Difference Between an Editorial Strategy and a Writing Strategy?
i hear a lot o people starting with the idea that they want to have an editorial strategy. And then my next question is, like, wool? What do you wat you put in it? I think you can say the same thing about marketing, maybe too. You want to have a bill board, but what you want it to say? i think is actually the hardest existential question yet, what do we want to say?
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