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Shopify President Harley Finkelstein | Catalyzing Entrepreneurship

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Shopify Theme Store - I Still Have the iPod Touch

In the early days of Shopify, we used to get this report from our support team of three with Senator's report. And it was basically a list of customer complaints that they had or voids in the product. It felt like the easiest thing to do would be, well, why don't we just create a bunch of APIs and what third parties come and build on top of it? No one wants to build themes for Shopify because again, why would you spend any time building for a platform that has very few customers of your product?

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