6min chapter

CXOTalk: Leadership, AI, and the Digital Economy cover image

Business Transformation: How to Become an AI Company?

CXOTalk: Leadership, AI, and the Digital Economy

CHAPTER

How Does AI Change the Marketing Supply Chain?

Kareem: There's been this massive explosion in these diffusion models and large language models. And just think that I can now generate personalized ads for each person tweaking their, based on their preferences,. How would I run a marketing department now when I can create personalized content at scale for each individual? Kareem: It's really amazing what CXOs are able to do with the technology available through augmenting capabilities we just have not thought through properly before.

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