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351 | Farhan M. Haroon: CEO Haleon Pakistan, Healthcare & Transforming the Pharma Industry

Thought Behind Things

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The Evolution of the Higher-Appnic Industry

Pakistan has 240 billion people and Hamnuk, 1981, 120 million. 20-50 customers, 350 million. So these are people that are possible market for anybody. The second thing is that urbanization is very easy. So, we are very relevant. This middle-class and this population is our opportunity. That's why I am very positive about Pakistan. But if, as you said, if you don't invest on it, it can even be a disaster challenge. With the stability that's going to come in in Chalabersu, that cycle is going to start again. And I think in the next few decades of Pakistan, with the large market size that we have,

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