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FRANK KOZIK: Pop Culture Provocateur

Creativity in Captivity

00:00

How to Merge Art and Commerce in a Graceful Way

There's pop culture references or there, what looks like might have to be licenses with SpongeBob or some of these other characters. It's all working with the licensors and getting them to agree to do odd things. "It's a really great solution to merge art and commerce in a graceful way where everybody wins"

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