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25. Professor Marie Johnston, Professor Emeritus of Health Psychology at the University of Aberdeen

Real World Behavioural Science

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BCTs Are a Really Interesting Concept in a Public Health Domain

Public health is massively about behaviour yeah for sure um but in a the reason I was interested is because we were delivering public health programme interventions directly to people. You can't just pick a theory and say right well let's use that theory and that's it then and we'll design an intervention around it which is why BCTs for example are a really interesting concept as you can flex the type of intervention. We coded all of our interventions using BCTs and Columbia and TDA and without knowing it what we had  we recognised when we sort of stepped back from the coding.

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