Macy’s vs Gimbels - Last Store Standing | 6
Business Wars
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Intro
This chapter delves into the challenges faced by Gimbel's department store in the 1960s, as Chairman Bruce Gimbel confronts shoplifting, dwindling customers, and fierce competition. It also reveals his personal struggles, including the loss of his father and a risky decision to invest in an upscale store amidst financial uncertainty.
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