Pricing Strategy: Affordable Luxury

Jake Miller founded Fellow coming out of Stanford’s d.school Launchpad course, starting with the Duo Coffee Steeper. Fellow products are now in 50 countries. In this conversation with Launchpad instructor and Adjunct Professor Perry Klebahn, Miller shares how he built a roadmap for his company, a portfolio of products, and a distribution plan by focusing on customer experience.

Entrepreneurial Thought Leaders is produced by the Stanford Technology Ventures Program (STVP), the entrepreneurship center at the Stanford School of Engineering, and published on eCorner by STVP. STVP empowers aspiring entrepreneurs to become global citizens who create and scale responsible innovations.

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