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9min chapter
Insomnia Cookies: Seth Berkowitz
How I Built This with Guy Raz
Baking Success: College Market Expansion
This chapter narrates the journey of opening a cookie business in college towns shortly after graduation, detailing the challenges and strategies involved in the expansion. It highlights the unique concept of merging a frozen yogurt shop with a cookie kitchen while discussing the operational complexities and branding evolution faced by the entrepreneurs. Through their experiences, they reflect on early business decisions and the significance of establishing a strong brand identity in the competitive college market.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode