S1E20: McDonald's Case Study
Strategy Simplified
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Introduction
The Golden Arches are a sign of hope or tragedy, depending on what time of the day you might be eating your McDonald's. But ultimately, McDonald's is not just a brand, it's a business, and it's not just one business, it's two. The company made a pivot around 10 years into their history when Ray Crock realized that the operating of restaurants is hard. And now today you see that there's a split inside the company between its company-owned restaurants and the business of being a franchise or trading company.
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