The Best SEO Podcast: Defining the Future of Search with LLM Visibility™ cover image

Algorithmic Brand Optimization: Interview with Google’s Gary Illyes Ep. 576

The Best SEO Podcast: Defining the Future of Search with LLM Visibility™

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How to Use No Follow Links in Ranking

Most search engines are treating no follow as a hint and they've been doing that for the longest time. So, for example, if you put up a no follow link leading to malware, then we wouldn't have been able to see that because you put a no follow on the link. Our algorithm is ranking algorithms still use links quite extensively for ranking purposes. If there are no links, then it's harder for us to rank certain results.

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