15min chapter

Masters in Business cover image

Amazon's 'Everything War' with Dana Mattioli

Masters in Business

CHAPTER

The Birth of Amazon's Competitive Culture

This chapter examines the foundational moments of Amazon's culture, from its challenger beginnings at D.E. Shaw to Jeff Bezos’s struggles in securing early funding for the online retail venture. It highlights the intense pressure within Amazon's work environment and the competitive strategies employed, particularly regarding tax regulations and pricing tactics. Additionally, it reflects on the broader implications of Amazon's rise, including political maneuvering and the impacts on traditional retailers and job markets.

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