
Female Founders: Jo Horgan and Mecca
How I Made It
Revolutionizing the Beauty Industry
The chapter follows the journey of a marketing executive turned entrepreneur who opened a store to challenge the status quo in the beauty industry. It discusses the early challenges, strategic decisions, and pivotal moments that led to the growth of the business from a single store to over 100 megastores. The chapter also explores how the business faced competition and the process of acquiring new brands for growth and success.
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