2min chapter

The Decision Corner cover image

Mental models for business decisions with Roger Martin

The Decision Corner

CHAPTER

Are You Good at Designing the Test?

The most sceptical are more fiery in their rhetoric than they are in the actual practice. If you can force them to be concrete, what they're asking for concretely is often much less intense than it would appear. Designing ways of testing propositions is a real skill that i think is often sort of undervalued. Once the test is designed, is lauded wa he or she's a real analytical wizard.

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