Exploring the impact of technology on creative sectors, the chapter highlights historical shifts from analog to digital tools and how they have influenced job roles. It discusses the potential of AI in enabling new creative mediums and the symbiotic relationship between humans and machines in the creative process, emphasizing the unique elements of human creativity that cannot be replicated by AI.
Principal Designer at Adobe, speaker, and champion for artists, Brooke Hopper’s passion is designing better experiences for some of the most talented people in the world. She joins live at SXSW to discuss the role of machine intelligence and new technologies in creativity.