Use LinkedIn Actively to Build Visibility

This is an update of Episode #11, which originally aired back in 2017. It was entitled “How to Be ARFO,” I term I use to stand for Always Ready For Opportunity.

Let me set the stage for Always Ready For Opportunity: Many people never actually look for a job – the jobs come to them. They never consider themselves “in” or “out” of job search mode, but rather Always Ready For Opportunity.

This is not to say that ARFO and a job search are mutually exclusive. Think of ARFO is the default you’ll stay in unless and until things at work are such that you decide to actively job search.

The Benefits of ARFO

-You aren’t spending hours upon hours looking. Rather, you are always prepared, and the opportunities come to you while you’re busy being successful in your current role.

-There is an efficiency in being ARFO – no wasted time applying to jobs online or going through other tedious steps only to be ghosted.

-You are always in a position of power – currently in a job you are succeeding at and enjoying. You get to be picky – and your value skyrockets.

Tips for Being ARFO

-Keep your resume and LinkedIn profile updated.

-Be great in the role you’re currently in, no matter what. No excuses.

-Be active on LinkedIn. While this can vary depending on your job function, industry, and level, consider commenting on others’ posts, sharing, and even creating original content.

-Maintain a low-level but consistent networking strategy – think of it as building the ark when the sun is shining. And remember: networking isn’t one-and-done, but rather maintaining regular contact.

-When recruiters reach out, be willing to have that initial conversation. Even if the opportunity they are reaching out about isn’t the right fit for you, you are also building a relationship for future possibilities.

-Maintain relationships with recruiters once you’ve been in contact. Be a source of wisdom about your job function, industry, or employer; congratulate their achievements on LI. Also – send great potential candidates their way.

-Finally: Remember that it’s not just who you know, but who knows you that makes you someone people think of when the right opportunity comes along.

The Exclusive Career Accelerator is a transformational career coaching program that sets you up for success in your current role, in your next job search, and for the rest of your career. You’ll receive customized 1:1 coaching, job search support, and world-class marketing documents written by one of fewer than 25 Master Resume Writers in the world. To learn more or to schedule a consult, visit my website at https://theexclusivecareer.com/teca or email me at lesa@theexclusivecareer.com