#43 What is data retention in GA?
The Measure Pod
00:00
Universal Analytics
In universal analytics, the options you have available to you are 14 months, 26 months, 38 months, 50 sad. Theres even a setting called do not automatically expire. In g o four, there is only two options in the free version of gugo anltix four nd, that is two months and 14 months. And the default now is two months. There's a big old step change. So i think it's probably about time we explain what this actually does and how it works,. How you might not have ever realized that you've got this. And still using your historical data. Absolutely fine.
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